Although Pinterest arrived to the social media party late, it currently ranks as the 3rd most popular social network behind Facebook and Twitter. Learn how to efficiently use Pinterest through the articles, videos, and infographs we share. We’ll make sure to provide up-to-date high quality content from various resources every week!
Infographic: The Astounding Power of Pinterest – Fast Company
Cliff Kuang, founding editor of Co.Design shares this infograph designed by Ted Keller. It provides a wealth of information to help you determine if Pinterest is an ideal social media platform for your small business. There’s a wealth of figures to drive your decision and Cliff Kuang’s summary suggests that every I LOB should consider Pinterest:
For one, it’s dominated by women. Second, something about its layout and culture stokes an enormous buying impulse. And third, major brands are getting in on the act.
P’interested in Marketing? 20 Stats for The Naysayers – Unbounce
This awesome list of 20 stats related to Pinterest should get you excited about setting your small business up on the 3rd most popular social network behind Facebook and Twitter. Despite being the newest platform on social media, the stats shared on this article by Steve Young explains why the growth has been explosive. To reassure you this article is worth checking out yourself I’ll share a stat:
8. Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites
7 Steps to Maximize Your Effectiveness on Pinterest – OPEN Forum
The skies the limit to how you can use Pinterest for your small business. Here are 7 steps that Peter Fougerousse recommends you consider as you plan your Pinterest strategy:
- Get pinned and re-pinned
- Determine your pin rate
- Repin yourself
- Increase visibility of pinned products
- Incorporate Pinterest into your product sorting
- Use Pinterest for promotions
- Add prices to pins
Don’t forget that people don’t like getting “sold” to. If you decide that Pinterest is suitable for your business, you must remain active to attract and retain your followers. Pin relevant and interesting content that complements your products and services. Find inspiration by looking at how top brands are designing their boards. You’ll soon realize how addicting it is to pin and re-pin visual media.
Pinterest Marketing: What Marketers Need to Know to Succeed – Social Media Examiner
Michael Stelzner is the Founder of Social Media Examiner and does a wonderful job learning all-things social media despite its constant evolution. If you want a comprehensive understanding of how Pinterest can enhance your marketing efforts, you need to check this link out. In it you’ll be able to:
- Listen to a podcast (audio stream) interviewing Beth Hayden, author of the new book Pinfluence: The Complete Guide to Marketing Your Business on Pinterest. (31 minutes)
- Watch a video that shows how to install the Pin It button/bookmarklet on Chrome browser.
- Readanswers to questions such as:
- How do pinboards work?
- What are the best images to share?
- How do I use #hashtags?
- How do I find out what people are already pinning from my website or blog?
3 Pinterest Mistakes: Don’t Do What These Brands Did – Sprout Social
You’re bound to make mistakes right? This article by Anna Washenko is short and sweet to make sure you don’t make these mistakes:
- Presenting Yourself Poorly
- Only Pinning Your Own Products
- Leaving the Network to Languish
Although #3 is a great point, it’s inevitable to happen to your social media accounts because you can only devote enough time to manage 2 or 3. I still believe it’s important to claim your business on all the social media platforms because you make sure that any potential customer will find you on any platform. Besides how will you know which platforms you’ll fall in love with if you don’t give each one a chance?
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